channel innovation meaning in English
渠道变革
Examples
- In the thesis , some aspects of the marketing channel innovations are analyzed systematically , which makes the thesis has something new at present
本文比较系统而全面的分析了营销渠道创新的各个方面，在目前的营销理论研究中具有一定的新意。 - Thirdly , " flatilization " is the channel strategy of xieheng telecom company whose channel innovation is achieved by utilizing the scale advantage and actualizing the flat channel strategy to break up the restriction of the current channels
变革后的营销策略中利用规模优势，冲破现有渠道的约束，实施渠道扁平化策略，最终实现与生产商建立直接的供销关系是其重要内容。 - Starting with the concept , structure , function , effect and flow , this thesis analyzed the essential cause , inner motivity , and exterior condition of the marketing channel innovations . then the innovations on marketing channel , such as structure , middleman , conflict management , relationship management and logistics , are emphasized . in the following , the performance of the marketing channel is analyzed quantitatively
文章从企业营销渠道的概念、结构、职能、作用和流程入手，分析了营销渠道创新的根本动因、内部动力和外部条件；而后重点阐述了企业营销渠道创新在渠道结构、渠道中介、渠道冲突管理、渠道关系和渠道后勤等方面的表现；接着对企业营销渠道的绩效作了定量分析；最后，结合科研项目分析了营销渠道创新在企业中的实际应用。